24 Reasons to Form Online Strategic Alliances

Strategic alliances are valuable affiliations or partnerships with similar or complementary businesses. They are not reserved for large corporations. Because of the nature of the web, you can easily link in with like-minded businesses to pool your resources and capture a greater share of the global market. By aligning yourself to carefully selected organisations and sharing your strengths, you can fast track your online success economically.

The success of strategic alliances depends on what each party brings into the relationship e.g. assets, experience and commitment and on what terms and conditions the relationship is defined e.g. joint venture, endorsement or partnership.

Strategic alliances can be useful to extend your product line, add new points of sales and consequently increase your turnover. They can also help you gain more exposure, position your business and enter new markets.

Here’s some of the benefits of strategic alliances…

Product sales and development

1 – Expand your range of products

Offer a wider selection of products by adding those of your strategic alliance partners to your regular offerings without incurring the cost of producing and distributing the goods. In some cases, you simply need to provide a link and direct product enquiries from your customers to your partner’s website. If a sale is made, you receive a referral commission. This type of alliance creates a new source of income.

2 – Cross-sell products

A customer who enjoys your products is more likely to seek and follow your advice for future purchases because you have gained credibility. Recommend the products of your strategic alliance partners and receive a pre-negotiated referral commission on product sales. Because of your trusted recommendation, customers benefit from a shortened purchasing process (no need to research and review) and reduced element of risk in trialling new products.

3 – Supply holistic solutions

Provide ‘complete’ solutions that require bundling your products with those of your strategic alliance partners. This is similar to the one-stop-shop principle where you find all products and services under the roof (in this case a website). Buying a package deal for a fixed price is convenient, quick and relatively easy for the customer to order.

Example: Some web site designers bundle their design services with hosting and domain name purchases. On the one hand, customers benefit from not having to deal with three different entities (web designer, web host and registrar) and having to work out the logistics. And on the other hand, web designers receive a commission on sales of their strategic alliance partners’ products whilst adding value to their own services.

4 – Create products jointly

Develop new products drawing on skills and knowledge of each partner. Shared resources and expertise will gain lead time, reduce product development costs and may also widen the appeal of your product.

5 – Develop new applications

Tailor products from your strategic alliance partners to meet the needs of your own market and likewise, your partners can find new uses or applications for your products.

Example: My book ‘200 Marketing Ideas for Your Website’ has found a new lease of life with one of my strategic alliance partners. It is now sold as a human resource management tool for recruiting staff and volunteers on the web.

6 – Invite an expert

Form a strategic alliance with an expert in your field who will answer questions from your website visitors. Advertise your products on the sidebar where the answer to the problem is displayed and have the expert recommend your products when appropriate. From this arrangement, the expert can benefit from free publicity for his services and possibly a commission on your product sales.

7 – Increase perceived value

This is a win-win-win situation. By offering a product from a strategic alliance partner as a bonus, you add value to your own product, the customer benefits from a freebie and your strategic alliance partner gets a special introduction. Naturally, this can be a reciprocal arrangement where a strategic alliance partner offers your sample or promotional product.

Example: Give away a half-hour introductory consultation with your partner or a promotional eBook valued at $29 with each sale of your product. All parties benefit from this transaction.

8 – Gain product acceptance and credibility

To increase the attractiveness of your products or services, have a reputable expert in your field endorsing them. As part of the alliance, give a commission on product sales and advertise the expert’s own products and services on your website.

9 – Pre-sell products

Recommend products and services from your strategic alliance partners. When a product receives a favourable mention, as in an article or review, it is usually ‘pre-sold’ to the customer i.e. the customer has already made his mind to buy the product, before the click on the purchasing link to the partner’s website. You may want to produce articles and reviews for your own products that your strategic alliance partners can publish on their websites.

10 -Increase your sales force

About the Alliance Health Plan

One of the first things to mention about the Alliance health plan is that this company really has a much extended network of pharmacies, clinics and doctor offices it co-works with and allows its clients to benefit discounts from. And, no doubt it is one of the major advantages over its market competitors. Having thousands of clients all over USA as their members that provider has the weight and power to negotiate the best prices with its network service partners. So, unlike it is with some smaller benefit plans sellers, with Alliance there is no need to worry about the limited number of places you can get serviced with its discount card. Now, to understand better what an Alliance is, it has to be stated that this plan is not any kind of health insurance. But, it certainly can be used along with your personal and group insurance. If your insurance, for instance, is not covering some drugs you need, you may get discounts from your that health plan.

Another benefit of using a health Alliance card is that you may include your close relations, living under your roof in your discount card, stating them as your dependents. So, your Alliance health plan may work as some sort of your family medical plans’ option. There are two different types of option: gold and platinum. Both of them provide discounts on such essential medical things, as prescription drugs, dental or vision care, chiropractic help, but platinum Alliance health plan also provides discounts on hospital and physicians services, while gold one doesn’t. It is great to know that an Alliance health plan does not have any restrictions as to the number of times you use it or as to any kind of medical condition you may have. In any case, your health plan provides you with up to 60 percents discounts on your prescription drugs and up to 30 percents discounts on your doctor visits. So, there is no limitation as to how frequently you may use it.

There are two payment options an Alliance offers to its clients: monthly fees and annual fees. Besides, there is a 24/7 support service working to help along its clients and to answer any questions. Signing up is not difficult. It can be done right online by filling out one simple application. So, no paper work is required. As you may see, using an Alliance health plan really can save you much money and cut down your health care bill by the half.